Introduction
Full Wave
Half Wave
Wave Usage Guidelines
Brand graphics are essential to our identity, serving both expressive and functional purposes. They can evoke the emotion and energy of the brand or simplify complex concepts with clarity and precision.
Every graphic we use is unified by the consistent application of our core brand elements.
Full Wave
Full wave should be applied across web heroes and key brand touchpoints to reinforce a strong, unified brand expression.
Half Wave
The half wave can be used to add subtle visual character in layouts that require whitespace, clarity, and a softer brand expression.
These examples outline how to apply UnitedLayer’s wave graphics consistently across brand materials.
The wave should remain anchored to the layout edge; never floated, distorted, or repositioned.
Use a white logo against colored backgrounds. Never use black or colored logos.
Use the approved multi-dimensional gradient. Don’t recreate the waves with a flat linear gradient.
Refrain from using the wave over dense layouts or busy imagery.
