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Color
Color 
Introduction 
Primary palette   
Tints and shades   

Neutrals   

Color Harmony   
Color is key to bringing our identity to life. It shapes the brand’s personality and enhances its overall expression. 
Primary palette​
The primary palette consists of the core colors employed in our identity.
Green

CMYK: 83%,18%,73%,3%
RGB: 20, 148, 107
HEX: #14946b

Purple

CMYK: 72%,67%,0%,0%
RGB: 99, 91, 255
HEX: #635BFF

Blue

CMYK: 78%,49%,0%,0%
RGB: 1, 127, 239
HEX: #00c0fa

Tints and shades​

Tints and shades of the primary palette create additional options for variation within a layout
while staying focused and on brand. They also create the foundation for gradients as used in our wave graphics.

HEX: #92efc7

HEX: #79e7bc

HEX: 52d2a3

HEX: #2abd8a

HEX: #14946b

HEX: #097a54

HEX: #066546

HEX: #c0c0f9

HEX: #a9a7fb

HEX: #928efc

HEX: #7a74fe

HEX: #635bff

HEX: #5450ff

HEX: #4545ff

HEX: #00c0fa

HEX: #00b0f7

HEX: #009ff5

HEX: #018ff2

HEX: #017fef

HEX: #016eed

HEX: #015eea

Neutrals

Tints and shades of the primary palette create additional options for variation within a layout
while staying focused and on brand. They also create the foundation for gradients as used in our wave graphics.

White

CMYK: 0%, 0%, 0%,0%​
RGB: 255, 255, 255​
HEX: #ffffff

Lite Grey

CMYK: 17%, 13%, 13%, 0%​
RGB: 209, 209, 209​
HEX: #d1d1d1​

Medium Grey​

CMYK: 66%, 55%, 52%, 27%​
RGB: 84, 82, 92​
HEX: #54595c

Black

CMYK:78%, 66%, 67%, 90%​
RGB: 0, 0, 0​
HEX: #00000

Color Harmony

Tints and shades of the primary palette create additional options for variation within a layout
while staying focused and on brand. They also create the foundation for gradients as used in our wave graphics.

Always do this​

Don’t do this​
Always do this​

Always do this​

Don’t do this​

Don’t do this​

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