Introduction
Primary palette
Tints and shades
Color Harmony
Color is key to bringing our identity to life. It shapes the
brand’s personality and enhances its overall expression.
Primary palette
The primary palette consists of the core
colors employed in our identity.
Green
CMYK: 81%, 9%, 74%, 0%
RGB: 13, 165, 113
HEX: #0da571
Purple
CMYK: 74%,68%,0%,0%
RGB: 87, 87, 242
HEX: #5757f2
Blue
CMYK: 55%,19%,0%,0%
RGB: 93, 177, 249
HEX: #5db1f9
Tints and shades of the primary palette create additional options for variation within a layout
while staying focused and on brand. They also create the foundation for gradients as used in our wave graphics.
Neutrals
Tints and shades of the primary palette create additional options for variation within a layout
while staying focused and on brand. They also create the foundation for gradients as used in our wave graphics.
White
CMYK: 0%, 0%, 0%,0%
RGB: 255, 255, 255
HEX: #ffffff
Lite Grey
CMYK: 17%, 13%, 13%, 0%
RGB: 209, 209, 209
HEX: #d1d1d1
Medium Grey
CMYK: 66%, 55%, 52%, 27%
RGB: 84, 82, 92
HEX: #54595c
Black
CMYK:78%, 66%, 67%, 90%
RGB: 0, 0, 0
HEX: #00000
Color Harmony
Tints and shades of the primary palette create additional options for variation within a layout
while staying focused and on brand. They also create the foundation for gradients as used in our wave graphics.