Digital Marketing & Lead Generation Expert

Digital Marketing & Lead Generation Expert

Experience Required

9 - 8+ Years

No. of Position

1

Location

India

Job Description

We are looking for a hands-on Digital Marketing & Lead Generation Expert for our private cloud and HCMP SaaS product.

This role requires hands-on digital marketing execution with technical GTM engineering to optimize B2B revenue funnels, focusing on ABM, paid ads, workflow automation, SEO, email campaigns, and lead generation.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, YouTube, and other channels
  • Build and automate AI-driven email sequences for drip campaigns
  • Create databases of target audiences including mid-market, VARs, datacenters, and other segments
  • Execute ABM personalization and post-event follow-ups, ensuring compliance and high deliverability rates
  • Manage MQL to SQL conversion by coordinating with SDRs and sales teams
  • Drive lead generation using Clay and AI tools, automating prospecting by pulling and enriching data, applying ICP filters, and exporting to outreach tools
  • Develop multi-channel lead nurturing strategies using tools like Brevo, Seamless.ai, etc., to boost conversion rates and pipeline growth
  • Implement SEO strategies, including keyword research, on-page optimization, and content gap analysis to improve organic rankings and drive qualified traffic
  • Integrate CRM systems (Dynamics 365 or HubSpot) with marketing tools for seamless data flow, using Clay and n8n for enrichment, automation, and real-time dashboards
  • Monitor and analyze website traffic using Google Analytics to track user behavior and performance metrics

Required Skills and Experience

  • 6 to 8+ years of experience in digital campaigns or lead generation roles
  • Manage paid advertising budgets across platforms like Google Ads, LinkedIn, Instagram, YouTube, etc.
  • Optimize budgets for lead generation using A/B testing, retargeting, and ROAS tracking
  • Expertise in ABM marketing, paid ads, and SEO optimization (tools like Screaming Frog), along with Clay for AI-powered lead enrichment and prospecting workflows
  • Proficiency in automation tools including n8n, CRM systems like Dynamics 365, and email/marketing platforms such as Brevo and Marketo
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Education

  • Bachelor’s degree required; MBA or equivalent is a plus.

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UnitedLayer is the world’s best private cloud solution provider, empowering enterprises with secure, high-performance infrastructure powered by latest Agentic AI innovations. Our offerings include UnitedConnect®, UnitedEdge®, UnitedSecure, United Private Cloud® Suite (UPC Sovereign Cloud, United NaaS, UPC AI Cloud, UPC Container Cloud, UPC DR Cloud and UPC Application Hosting Cloud ). Together these solution provide an enterprise-grade PaaS and IaaS solution experience with premium features like 99.999% availability, software-defined agility, and seamless multicloud connectivity. We enable organizations to scale rapidly, enhance security, and optimize costs while efficiently managing complex hybrid and multicloud infrastructures.
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