Color
Color 
Introduction 
Primary palette   
Tints and shades   

Neutrals   

Color Harmony   
Color is key to bringing our identity to life. It shapes the brand’s personality and enhances its overall expression. 
Primary palette​
The primary palette consists of the core colors employed in our identity.
Green

CMYK: 81%, 9%, 74%, 0%​
RGB: 13, 165, 113​
HEX: #0da571

Purple

CMYK: 74%,68%,0%,0%​
RGB: 87, 87, 242​
HEX: #5757f2​

Blue

CMYK: 55%,19%,0%,0%​
RGB: 93, 177, 249​
HEX: #5db1f9

Tints and shades​

Tints and shades of the primary palette create additional options for variation within a layout
while staying focused and on brand. They also create the foundation for gradients as used in our wave graphics.

HEX: #92efc7

HEX: #79e7bc

HEX: #52d2a3

HEX: #2abd8a

HEX: #0da571

HEX: #097a54

HEX: #066546

HEX: #c0c0f9

HEX: #a3a3fa

HEX: #8989f7

HEX: #6f6ff5

HEX: #5757f2

HEX: #3c36d6

HEX: #2621b8

HEX: #c0e0f9

HEX: #aed5fa

HEX: #93c9fa

HEX: #78bdf9

HEX: #5db1f9

HEX: #4a8ed0

HEX: #3970a6

Neutrals

Tints and shades of the primary palette create additional options for variation within a layout
while staying focused and on brand. They also create the foundation for gradients as used in our wave graphics.

White

CMYK: 0%, 0%, 0%,0%​
RGB: 255, 255, 255​
HEX: #ffffff

Lite Grey

CMYK: 17%, 13%, 13%, 0%​
RGB: 209, 209, 209​
HEX: #d1d1d1​

Medium Grey​

CMYK: 66%, 55%, 52%, 27%​
RGB: 84, 82, 92​
HEX: #54595c

Black

CMYK:78%, 66%, 67%, 90%
RGB: 0, 0, 0​
HEX: #00000

Color Harmony

Tints and shades of the primary palette create additional options for variation within a layout
while staying focused and on brand. They also create the foundation for gradients as used in our wave graphics.

Always do this​

Don’t do this​
Always do this​

Don’t do this​