Content Strategist

2. Content Creation & Copywriting

• Write high-quality, engaging copy for social media, including captions, hooks, and storytelling formats
• Collaborate with design teams to ensure content is visually and contextually impactful

3. Long-Form & Marketing Content

• Develop blogs, articles, case studies, and thought leadership pieces
• Create marketing collateral such as brochures, solution briefs, and emailers
• Ensure consistency in messaging, tone, and brand voice across all formats

4. Performance Tracking & Optimization

• Monitor and analyze social media performance metrics (engagement, reach, CTR, conversions)
• Optimize content strategies based on insights and trends
• Conduct A/B testing for formats, messaging, and posting schedules

5. Trend Monitoring & Innovation

• Stay updated on social media trends, platform updates, and content formats
• Identify opportunities for real-time or trend-based content

6. Cross-Functional Collaboration

• Work closely with design and leadership teams to align content with business goals
• Support campaigns, product launches, and events with integrated content strategies